Targeting Promotion: A new era of sponsorship in football
2 minutos de lectura
(Switzerland).- In much the same way sporting achievement and on-field standards have increased steadily over recent decades, the age of online and the growth of digital has meant brands and sponsors have had to move with the times to keep up with, and continue to stand out from, the crowd.
In days gone by, it may have been sufficient to simply appear on the front of a shirt or the backdrop to a press conference. However, the crowded nature of the modern digital landscape means companies need to work harder and smarter to engage with audiences.
The growth of digital has been something of a double-edged sword in certain industries, bringing an increase in competition and a tougher battle for attention but also offering greater opportunities for growth.
In marketing, advancements in technology such as AI and Machine Learning mean sponsors can increasingly arm themselves with a greater array of tools to get their message across.
The betting industry is one sector with a particularly saturated online advertising market but it’s one where operators are still managing to secure strong penetration. Shirt sponsorship remains popular with operators, while the shrewder bookmakers are also looking to automated digital advertising, player rights and wide-ranging packages to get their message across.
Categoría:Sportsbook
Tags: Sportradar, Sports Betting, betting software,
País: Switzerland
Event
GAT EXPO CARTAGENA DE INDIAS 2024
09 de April 2024
Gaming Overview in Peru at GAT Expo: challenges and opportunities in times of change
(Cartagena de Indias, SoloAzar Exclusive) - "Gaming market in Peru, physical casinos and the impact of online gaming regulation" was the main topic of the Peru Panel, during the Conferences organised at the GAT EXPO, held in Colombia, on 9, 10 and 11 April. In this session, experts in regulation, operations and compliance explored the trajectory of the gaming industry in that country, analysing its transformation over time.
Thursday 02 May 2024 / 12:00
AI: The new ace in the hole for the games of chance industry
(Cartagena, Exclusive SoloAzar).- One of the conferences held within the recent GAT EXPO, brings to the table a topic that is on everyone's lips: Artificial Intelligence (AI). This year, the panel entitled “Artificial Intelligence in the Entertainment Industry” was held with the presence of prominent experts from Latin America.
Tuesday 30 Apr 2024 / 12:00
Why to invest in Paraguay?
(Cartagena de Indias, Exclusive SoloAzar) - During the conferences organised at the GAT EXPO 2024 fair, Dr. Carlos Augusto Liseras Osorio, president of the National Gaming Commission, (CONAJZAR, in its original) asked this tacit question, to highlight the advantages and benefits of investing in the Republic of Paraguay, and also notifying the audience about the upcoming tenders for 7 land-based casinos in that country.
Monday 29 Apr 2024 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.